According to research by B2X, millennials spend at least five hours a day on their smartphones. Many millennials also use e-commerce apps, and up to 35% prefer Amazon. This group values information and is willing to use a variety of apps to remain up to date about current events, entertainment news and even weather information. Though millennials use social media, most turn to other apps for music streaming, games and navigation. Millennials are between 25 and 40 years old, and this is the most diverse generation in terms of lifestyle habits and interests.
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